Case Study: Prostor strengthens its beauty brand with Fedoriv

Prostor refreshes 230+ stores across 80+ Ukrainian cities with Fedoriv

The customer, Prostor, a major Ukrainian drogerie chain with over 230 stores, presented the vendor Fedoriv with the challenge of redesigning and decorating their retail outlets. Fedoriv determined that a simple design refresh would be insufficient without first developing a comprehensive brand strategy to sharpen the brand's core idea.

Fedoriv developed a new brand strategy centered on the concept of beauty as a form of dedicated self-work. This strategy informed a complete integrated system of visual identity for the brand. The case study does not provide specific metrics on the results or measurable impact of this solution.

Prostor