Case Study: Ostankino Meat Processing Plant boosts sales and strengthens market leadership with Fedoriv

Ostankino Meat Processing Plant grows sales 25% with Fedoriv

Ostankino Meat Processing Plant, a leader in the Russian meat industry, sought to consolidate and enhance its market leadership. To address this challenge, the company engaged the vendor Fedoriv to handle its strategic marketing functions.

Fedoriv developed new positioning, created a visual identity system, and launched a major communication campaign called "Daddy Can!" This included TV commercials, a new website, and an annual Father Day event. The vendor's work led to a significant sales growth of 25% in a declining market, resulting in full utilization of production capacity and solidified market leadership for Ostankino.

Ostankino Meat Processing Plant