Case Study: Oschadbank builds a more human, trusted brand with Fedoriv’s rebranding and communication strategy

Oschadbank wins Red Dot Award and drives 6 billion UAH deposit income with Fedoriv

Oschadbank, the State Savings Bank of Ukraine, faced a significant challenge. Its image was still tied to its Soviet-era past, and its management was under public scrutiny for expenses during a difficult economic period. The bank needed to justify its internal modernization efforts and rebuild a connection with the entire country, its stakeholders. To address this, it engaged the vendor Fedoriv for a rebranding and communication strategy.

Fedoriv developed a new positioning strategy centered on the statement "My bank. My country." They simplified the bank's visual identity, created a unified communication style based on real people and documentaries instead of traditional ads, and launched interactive projects. This solution was highly successful; one specific campaign generated over 6 billion UAH for a deposit product in a single month. The rebranding by Fedoriv also won the prestigious Red Dot Award in 2016, significantly modernizing Oschadbank's image and transforming its relationship with clients into an open and friendly dialogue.

Oschadbank