Case Study: Oschadbank builds a stronger entrepreneurship ecosystem with Fedoriv

Oschadbank launches Build yours! with Fedoriv, driving 50,000 views in day one

Fedoriv partnered with Oschadbank, a Ukrainian state bank, to address the challenge of attracting new entrepreneurs and increasing the prestige of small business in a country where it represents a very small share of GDP. The bank's objective was to radically expand the market and form a new ecosystem around small business to change its image and become the best bank for entrepreneurs.

The solution implemented by Fedoriv was the development of a comprehensive program named "Build yours!", which included a strategy, naming, and an ideology symbolized by a beaver. Fedoriv produced a series of stylized, short commercial interviews featuring a diverse range of entrepreneurs and even a real oligarch. The campaign launched with a presentation and achieved significant initial results, including 50,000 commercial views, about 1,000 reposts, 7,000 portal visits, and 3,000 registrations on the program's site and Facebook page on its first day.

Oschadbank