Case Study: Nova Poshta redefines brand communication with Fedoriv

Nova Poshta boosts brand impact with Fedoriv, with over 50% recall for "We Deliver Love"

Nova Poshta, Ukraine's leading express delivery company, faced the challenge of having an outdated brand identity that did not reflect its position as a market trendsetter. The company lacked a clear communication strategy to convey its core principles of speed and movement. They engaged the vendor Fedoriv for a comprehensive rebranding and strategy solution.

Fedoriv developed a new brand strategy titled "The Delivery of the Future" and executed a series of successful advertising campaigns. These campaigns, including "The World in the Box" and "We Deliver Love," effectively communicated the brand's renewed identity and expanded services. The work by Fedoriv yielded significant measurable impact, with one campaign achieving over 50% recognition of its slogan and people identifying the brand even in non-branded commercial fragments.

Nova Poshta