Case Study: Koblevo proves Ukrainian wine quality with Fedoriv

Koblevo showcases 2,000+ hectares of vines with Fedoriv

The customer, Koblevo, a Ukrainian wine producer, faced the challenge of re-acquainting consumers with their brand and proving that Ukrainian wine could be both high-quality and affordable. The vendor, Fedoriv, was engaged to develop a new communication strategy to shift perception away from common advertising clichés and highlight the authentic effort behind the wine's production.

Fedoriv developed a new positioning centered on the statement "It's worth it," focusing communications on the honest story of the labor, people, and natural location involved in making Koblevo wine. This solution moved away from idealized imagery to simply convey that the brand handles all production complexities, making the customer's choice simple. The vendor successfully changed the brand's narrative to emphasize its genuine strengths and quality.

Koblevo