Case Study: Forward Bank achieves complete rebranding and a modern European identity with Fedoriv

Forward Bank completes full rebranding in 2014 with Fedoriv

The customer, Forward Bank, had its ownership transferred to a European financial group, which presented the challenge of performing a total comprehensive rebranding. The bank needed to capture its new European nature and rapid development while combining patriotism, reliability, and resilience. The vendor Fedoriv was tasked with this rebranding effort.

Fedoriv implemented a comprehensive solution that included refining the marketing plan and conducting customer psychographic segmentation. This led to the development of a new name, a complete visual identity system, and all key communication materials. As a result of this work, Forward Bank received a full set of materials at the beginning of 2014 and began implementing the new brand by the end of the same year.

Forward Bank