Case Study: Egersund Seafood creates a standout fish retail experience with Fedoriv

Egersund Seafood opens Kyiv store in June with Fedoriv and reaches planned performance

Egersund Seafood, a major Norwegian fishing and fish-processing company, faced the challenge of entering the Ukrainian retail market without any prior experience. Fedoriv was hired to develop a strategy and design for their new pilot retail store.

Fedoriv created a unique store concept centered around a seafood bar and specialty counters, moving away from traditional fish market clichés. They developed a straightforward visual identity and prioritized investments in functional elements like advanced cooling systems over promotional spending. Following a successful soft launch, the store quickly exceeded its performance targets. The Fedoriv-developed brand format was so successful it was planned for standardization in the company's other markets.

Egersund Seafood