Case Study: Delta Company expands into retail with Fedoriv’s brand and packaging design

Delta Company launches Gulyay Pole in a 1-year retail rollout with Fedoriv

The customer, Delta Company, a major Ukrainian mayonnaise producer and B2B supplier, faced the challenge of entering the retail market. They engaged the vendor Fedoriv to develop a complete brand strategy and identity for this new endeavor.

Fedoriv developed the 'Guliay Pole' retail brand, creating its positioning, a unique visual identity featuring a watercolor rooster emblem, and a distinctive packaging line. To support the launch, Fedoriv produced popular TV commercials featuring animated rooster characters. This comprehensive solution successfully established the new brand in the retail sector.

Delta Company