Case Study: Antoshka refreshes its brand and store experience with Fedoriv

Antoshka rebrands with Fedoriv after a 2009 market analysis

Antoshka, a baby store, faced significant challenges as increased competition from both foreign companies and domestic products emerged, and as juvenile products began to be widely sold online. Their brand became visually obsolete and failed to communicate effectively with its target audience of mothers and children. Fedoriv was engaged to address this communication and strategy challenge.

Fedoriv analyzed the market, studied competitors, and segmented buyers to understand their needs. The vendor developed a new brand positioning and a comprehensive visual identity system. Their solution included launching communication campaigns, publishing a branded newspaper, facilitating a new website, and holding an international tender for new store architectural designs.

Antoshka