Case Study: Zenventory (inventory management software provider) achieves clear, customer-driven product insights with Feature Upvote

Using a product ideas board to get a high level view of what customers need

Zenventory, which provides inventory management software for ecommerce retailers, third-party logistics companies and small businesses, needed a single, high-level view of customer needs as their user base grew. After trying Trello, Jira and scattered emails, Zenventory adopted Feature Upvote’s product ideas board to consolidate requests and feedback.

Feature Upvote delivered a simple, customer-friendly feature board where users could suggest and vote on ideas; items like Integration: Amazon FBA (20 votes), Shopify (18 votes) and BigCommerce (13 votes) quickly validated roadmap hunches and revealed unexpected demand. Zenventory praised Feature Upvote’s clean UI and transparency, saying it made prioritization easier, increased customer engagement and was “the best tool we’ve found” for this purpose.

Zenventory

Jennifer Wing

Marketing Director