Case Study: Dockwa gains control of customer feedback with Feature Upvote

Dockwa manages feedback from 100s of marinas a week with Feature Upvote

Dockwa, a marina management platform, faced a significant challenge in managing customer feedback. Their process was a disorganized mess, relying on spreadsheets and conversations where the loudest voices got the most attention. They initially used a sophisticated tool that proved too complex for their needs, leading them to search for a simpler solution from vendor Feature Upvote.

Feature Upvote provided a straightforward, vote-based system that Dockwa implemented as an internal tool using its proxy voting feature. This allowed their support, sales, and customer success teams to upvote features on behalf of their less tech-savvy marina customers. The solution created a rich, actionable pool of feedback, enabling the small team to validate that features were important to customers and not just internally. Feature Upvote's white-glove service during migration from their previous provider was also a major selling point.

Dockwa