Case Study: Animal Welfare Charity achieves increased team and volunteer engagement with Feature Upvote

An animal welfare charity that wants to increase team and volunteer engagement

Animal Welfare Charity, with a head office in Manchester and remote staff and volunteers across the country, struggled to engage most team members because ideas tended to come from a few senior voices and feedback sent via email/Slack was hard to track. To broaden participation and increase transparency they adopted Feature Upvote’s cloud-based feedback board to capture ideas from staff and volunteers in one place.

Feature Upvote set up a mobile-optimised feedback board where contributors can suggest ideas, vote, comment and receive status updates, with admins and moderators managing the flow. The charity quickly saw increased contributions and clearer prioritisation — for example, suggestions like “Optimise newsletters for mobile” and “Optimise web content for mobile” gathered votes (6 and 2 respectively) and comments — improving engagement, transparency and idea management; Feature Upvote’s easy setup, 30-day free trial and 25% charity discount helped drive adoption.