Case Study: SME drives event growth and new digital audiences with Feathr

SME goes digital and uses Feathr to reach thousands in new audiences, drive registrations, and grow non-dues revenue

SME, a technology-focused nonprofit professional association serving the manufacturing industry, wanted to modernize its event marketing and reach new audiences more cost-effectively. To do that, it turned to Feathr, using the platform’s digital advertising and audience-building tools to supplement its existing social media, SEO, and direct-mail efforts.

Feathr helped SME build lookalike audiences, run targeted remarketing and industry-specific campaigns, and create custom landing pages for events like EASTEC. The results were strong: SME averaged 1,488 new digital audience members per event, saw 11% of conversions driven entirely by Feathr and 24% touched by Feathr, and generated more than 800,000 impressions per event, while Feathr’s monetization module also helped cover the cost of the platform.

SME

Amanda Krigner

Senior Digital Marketing Specialist