Case Study: ReedPOP boosts C2E2 ticket sales and achieves 22x ROI with Feathr

ReedPOP - Customer Case Study

ReedPOP, the organizer behind Chicago’s C2E2 event, wanted to drive year-over-year attendee growth for 2018. Its top priority was attendee acquisition, and the team needed a way to get more fans to register by promoting guest lineups, deadlines, and special offers. ReedPOP chose Feathr and its attendee acquisition platform, including the Ad Targeting module, to help reach potential attendees who had shown interest but had not yet purchased.

Feathr implemented a series of five display campaigns over five months, using animated GIF creatives and targeting C2E2 website visitors with messages about registration openings, ticket mailing deadlines, VIP guest packages, and a last-chance push before the event. The effort generated 1.1M impressions and 2,835 conversions at a $1.64 CPA, delivering a 22x ROI and helping C2E2 sell nearly 3,000 additional tickets.

ReedPOP

Eddie Raymond

C2E2 Brand Coordinator