Case Study: National Confectioners Association drives registrations and exhibitor engagement with Feathr

NCA drives registrations and delights exhibitors by partnering with Feathr

The National Confectioners Association (NCA), the trade organization behind the Sweets & Snacks Expo, needed a better way to drive qualified registrations and improve exhibitor-to-attendee engagement for its sold-out annual event. To solve this challenge, NCA partnered with Feathr and used its customizable, co-branded referral landing pages alongside other digital marketing tools.

Feathr helped NCA launch 978 landing pages, run retargeting campaigns, and personalize outreach at scale, resulting in 969,000 impressions, 35,000 unique users, 704 tracked conversions, and 420 conversions driven. The campaign also generated 200+ registrations from landing pages alone and more than 300 additional registrations from retargeting, with a reported average CPA of $8.08 and strong exhibitor feedback on ease of use and branding.

National Confectioners Association

Jenn Ellek

Attendee Marketer