Case Study: National Association of Broadcasters achieves 3,000+ conversions and 10x ROI with Feathr

National Association of Broadcasters - Customer Case Study

National Association of Broadcasters (NAB) used Feathr to help promote NAB Show, the world’s largest convention for media, entertainment, and technology professionals. The challenge was to drive strong event registrations and engagement for the 2018 show in Las Vegas.

Feathr supported the campaign with digital marketing that delivered 4.5 million impressions and 3,212 conversions at a $7.47 CPA. The effort generated more than 3,000 conversions and achieved a 10x ROI, showing a measurable impact for the National Association of Broadcasters.

National Association of Broadcasters

Danielle Dade

Marketing Communication Manager