Case Study: IAEE Achieves 200x ROI and Thousands of Conversions with Feathr

IAEE - Customer Case Study

The International Association of Exhibitions and Events (IAEE) needed a simple, scalable way to promote its flagship Expo! Expo! event without adding extra complexity for its marketing team. After meeting Feathr, IAEE began using the platform’s programmatic advertising and retargeting tools to drive attendance and later to test new ways to promote downloadable CEIR research reports.

Feathr helped IAEE run targeted campaigns for event registrations, content downloads, and partner referrals through features like retargeting, customer success guidance, and Feathr Invites. Over three years, IAEE generated 1,639 conversions, $1.6 million in total conversion value, and 201x overall ROI, including 124x ROI in year one, 590x ROI in year two, and 100+ CEIR report downloads from a separate campaign.

IAEE

Nicole Bowman

Vice President of Marketing