Case Study: OilComm boosts exhibitor-referred registrations by 19% with Feathr

How OilComm 2015 Boosted Exhibitor Referred Registrations by 19% with Feathr

OilComm, a conference and exposition owned by Access Intelligence, faced lower registration numbers in 2015 amid a 60% drop in oil prices and needed a better way to drive exhibitor-referred attendance. Traditional PDF and printed passes were cumbersome and were not generating strong uptake from exhibitors, so the team looked for a more effective solution from Feathr, using its Referral Marketing tool.

Feathr quickly helped OilComm launch co-branded referral landing pages and email campaigns for exhibitors, sponsors, and speakers in less than a day. Over 12 weeks, these campaigns helped drive a 19% increase in exhibitor-referred registrations versus 2014, with Feathr-powered campaigns accounting for 33% of total attendees and 151 exhibitors and sponsors actively participating.

OilComm

Sherry Oommen

Senior Director of Marketing