Case Study: HD Expo Generates $68K in Registrations with Feathr

How HD Expo Increased Event Exhibitor Referrals by 600+ Using Feathr

HD Expo, run by Emerald Expositions, wanted to improve its exhibitor referral program and make attendee acquisition easier to manage and track. The team needed a better way to reduce friction for exhibitors, move beyond paper postcard invites, and understand the path from referral to attendee conversion, so they turned to Feathr’s referral marketing and trackable landing page solution.

Feathr helped HD Expo launch co-branded, unique landing pages for 800+ exhibitors in less than a day, making it easy for exhibitors to share customized links through email, social, and other channels. The campaign generated 619 registrations worth $68,000, and Feathr’s retargeting tools added another 75 registrations. HD Expo also gained stronger reporting, documentation, and audience insights for future marketing campaigns.

HD Expo

Jennifer Yarber

HD Expo