Case Study: Emerald Expositions Boosts Registrations and Leads with Feathr Invites

Emerald Expositions Multiplies Registration at Two Events With Feathr Invites

Emerald Expositions, a leading operator of B2B trade shows, wanted to increase registration and attendance for its major photography events, PhotoPlus and WPPI. The team turned to Feathr and its Invites product to help reach the loyal audiences of exhibitors, speakers, and sponsors through partner-driven promotion.

Feathr enabled Emerald Expositions to build custom landing page and email templates once and then automatically generate personalized versions for 300+ partners to share. The campaign delivered 1,839 new registrants, 25,000 new digital leads, and a combined ROI of $206,150 across PhotoPlus and WPPI, with additional lift from Feathr Ads contributing hundreds more registrations at each event.

Emerald Expositions

Lynne Schreur

Marketing Manager