Case Study: SupplySide West boosts event ROI 20x with Feathr Ads & Invites

Boosting Event ROI 20x With Feathr Ads & Invites

SupplySide West, part of Informa Exhibitions, needed to reach more health and nutrition professionals and drive more event registrations for its 2018 conference. To help solve this challenge, the team used Feathr’s marketing tools, including Feathr Ads and Feathr Invites, to expand awareness and improve conversions.

Feathr built a multi-campaign strategy with retargeting, awareness ads, cart abandonment, last-chance, and content promotion campaigns, plus co-branded referral assets for over 300 partners. The effort generated 681 new registrations from Ads and 218 from Invites, achieved a $10.50 CPA, and delivered 20x ROI, making Feathr a key part of SupplySide West’s event marketing success.

SupplySide West

Sky Dailey

Senior Marketing Manager