Case Study: ASIS International achieves 33x ROI for GSX with Feathr

ASIS International - Customer Case Study

ASIS International, the global security community behind its rebranded event GSX (Global Security Exchange), needed to boost attendance and revenue for the show’s first year under the new name. To reach new audiences without adding much workload to its team, ASIS International turned to Feathr for event marketing support, including website advertising and retargeting.

Feathr helped ASIS International run a multi-part campaign using Ads, Invites, and Monetization for GSX 2018, combining display retargeting, partner referral landing pages, and digital sponsorships for exhibitors. The campaign generated 2 million impressions, 1,296 conversions, a $9.82 CPA, and a 33x ROI, while also creating nearly a million impressions for event partners and an additional revenue stream for ASIS International.

ASIS International

Jessie Wolfe

Marketing Manager