Case Study: Association of Legal Administrators grows membership and engagement with Feathr Ads

ALA Grows Membership & Engagement Using Feathr Ads

The Association of Legal Administrators (ALA) needed to boost non-member awareness, grow its membership base, and increase engagement with its website. To meet these goals, ALA turned to Feathr Ads to improve its digital visibility and reach qualified legal management professionals online.

Feathr helped ALA run keyword, geofencing, and retargeting campaigns that drove new traffic and brought past visitors back to the site. In four months, the campaigns generated 1,465 conversions, 585,549 impressions, 938 retargeted leads back to the site, 9 new members, and an estimated $53,071 ROI.

Association of Legal Administrators

Sharon Leeds

Marketing Operations Specialist