Case Study: Academy of Managed Care Pharmacy drives event attendance and revenue with Feathr

Academy of Managed Care Pharmacy - Customer Case Study

The Academy of Managed Care Pharmacy (AMCP), the nation’s leading professional association dedicated to improving patient access to affordable medicines, came to Feathr with two goals for its annual meeting: increase event attendance and increase event revenue. To support these objectives, AMCP used Feathr’s Ad Targeting product to help turn website visitors into registrations.

Feathr implemented segmented retargeting campaigns that included last-chance registration ads, geo-targeted promotions, and content-specific creative variations. The campaigns generated 1,146,286 impressions and 1,326 conversions at a $3.64 CPA, delivering more than 9x ROI for AMCP and helping drive stronger event recruitment and outreach.

Academy of Managed Care Pharmacy

Holly Abrams

Director