Case Study: World Vision drives recurring income growth with Fearlessly Frank’s GO/ONE giving platform

World Vision builds GO/ONE to unlock $650 million in recurring income with Fearlessly Frank

World Vision, an international Christian humanitarian organization, approached Fearlessly Frank with the challenge of significantly increasing its recurring private income. The goal was to raise $650 million by 2030 to aid children in fragile contexts. Despite its global scale, World Vision needed to move beyond traditional child sponsorship models to develop a more modern and flexible approach to giving. Fearlessly Frank employed its innovation services, including revenue model design and Nemesis™ workshops, to address this.

Fearlessly Frank's breakthrough was the "What if the 1% gave 1%?" concept, which reframed giving by highlighting that individuals earning above a certain threshold are part of the global top 1%. This insight led to the creation of GO/ONE, a frictionless giving platform that integrated small, consistent donations into various financial moments like salaries, transactions, and investments. The solution projected a $500 million recurring income opportunity, identified 50 million potential new donors, and achieved a 5x increase in giving intent for World Vision.

World Vision