Case Study: Liverpool FC drives diversified revenue growth with Fearlessly Frank

Liverpool FC builds a repeatable innovation engine with Fearlessly Frank over 3 years

Liverpool FC, a world-renowned football club, faced the challenge of generating fresh revenue streams beyond matchday income due to flattening broadcast revenues and high fan expectations. To overcome this, they partnered with Fearlessly Frank for innovation services including a Strategic Roadmap and Parallel Universe™ Ideation.

Fearlessly Frank created Horizons, a dedicated cross-departmental team with a mandate to pursue big ideas. Using their structured Parallel Universe process, the vendor established a repeatable engine for innovation that embedded the practice within the club. This contributed to significant diversified revenue growth, making Liverpool FC the highest-earning English club for the first time and driving a £50 million raise in commercial revenue.

Liverpool FC