Case Study: Greene King creates premium local pubs with Fearlessly Frank

Greene King creates Crafted Pubs with Fearlessly Frank and opens 6 premium sites

Greene King, a leading UK pub retailer and brewer, engaged Fearlessly Frank to address a challenge beyond post-pandemic reopening. Their goal was to leverage their vast scale of 2,600 locations to create a more premium and emotionally relevant pub experience that moved beyond the traditional chain model.

Fearlessly Frank used its Tectonics™ analysis to develop the "Crafted Pubs" concept, a new operating model that transforms pubs into unique premium destinations celebrating local history and heritage. This solution, supported by a new brand book and marketing plan, resulted in six premium sites being launched. Fearlessly Frank's work delivered an uplift in average spend per head and an increase in premium occasion bookings for Greene King.

Greene King