Case Study: The Paul G. Allen Family Foundation raises awareness and media coverage with Fearey Group

The Paul G. Allen Family Foundation boosts awareness with Fearey, reaching 48% familiarity in survey

The Paul G. Allen Family Foundation partnered with Fearey to implement a communications program aimed at raising awareness for its philanthropic work and its nonprofit grantees. The challenge was to increase positive recognition of the Foundation's giving efforts across the Pacific Northwest and beyond.

Fearey managed a multi-faceted, five-year PR campaign on behalf of the Foundation. The solution successfully increased donations and secured significant media coverage in major outlets. A measurable impact was that in a survey, 48% of people said they knew more about Paul G. Allen’s involvement in his Foundation than any other initiative he led, aside from the Seattle Seahawks.

The Paul G. Allen Family Foundation