Case Study: MTA achieves 92 media placements and 65.6 million impressions with Fearey Group

MTA earns 92 media placements and 65.6 million impressions with Fearey Group

The Fearey Group worked with MTA, an innovative telecommunications provider, to promote the completion of its landmark AlCan ONE project. The challenge was to generate significant press attention and stakeholder engagement for this major internet infrastructure achievement after the original plans for a large in-person celebration were canceled due to the COVID-19 pandemic.

Fearey developed and executed a compelling virtual event that included a hosted presentation, a pre-recorded video, and a live Q&A session for press. This strategy successfully generated 92 media placements and an estimated 65.6 million impressions, with coverage from both local Alaskan outlets and national/international publications. The Fearey team's efforts significantly elevated MTA's profile as a forward-looking leader in the tech and telecommunications sector.

MTA