Case Study: Kirkland Urban boosts holiday foot traffic with Fearey Group

Kirkland Urban boosts foot traffic 28% with Fearey

Kirkland Urban, an open-air shopping center, faced the challenge of supporting its retail tenants by increasing foot traffic, especially during the competitive holiday season. The Fearey Group was engaged to provide public relations and digital media services to promote their annual Winterfest event and position the property as a go-to community destination.

Fearey implemented an integrated communications strategy using earned, shared, and owned media. This involved securing media placements, running social campaigns, and partnering with influencers. The campaign successfully generated over 2 million PR impressions and significant social media engagement. These efforts led to a 28% increase in foot traffic and a 164% surge in parking, with the event drawing over 5,000 visitors in a single day.

Kirkland Urban