Fearey Group
18 Case Studies
A Fearey Group Case Study
ArtsFund, a Washington arts nonprofit, faced the challenge of launching and promoting its new Community Accelerator Grant program to a wide audience across the state, with a particular need to raise awareness in Eastern Washington. To meet its ambitious goal of 700 applicants, it engaged The Fearey Group for strategic support.
The Fearey Group implemented a targeted digital advertising campaign on Facebook and LinkedIn to drive webinar registrations and grant applications. They also created a distinct program brand and secured key media coverage. This strategy far exceeded goals, generating over 750 applications with nearly every Washington county represented. The Fearey Group's efforts also resulted in a feature in a leading Spokane publication.