Case Study: Optimizely founder David Sertillange builds and exits a content business with FE International

Optimizely content site reaches $10,000-$20,000/month with FE International

The customer, Optimizely, is a Silicon Valley technology company where entrepreneur David Sertillange worked as a technical support engineer. While there, he was driven to build a successful content business from scratch but lacked the expertise and resources to scale it to its full potential and eventually execute a successful exit.

The vendor, FE International, provided its expertise in selling online content businesses. They managed the entire exit process for Sertillange, including valuation, marketing to investors, and negotiation. This resulted in a successful sale of his golf content website, which had seen revenues grow dramatically due to expert SEO practices, allowing Sertillange to pivot to a new venture.

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