Case Study: Leadpages achieves strategic acquisition growth with FE International

Leadpages acquires Drip with FE International, adding 1,500+ customers and a $27M growth strategy

Leadpages, a company that had recently raised significant funding for acquisitions, sought to acquire a marketing automation business to enhance its product offering and growth strategy. They identified and acquired Drip with the advisory assistance of FE International.

FE International acted as the exclusive adviser to Drip, managing a competitive sale process that leveraged multiple qualified buyers. This strategy resulted in Drip being sold for a price three times higher than an initial offer, ensuring a successful acquisition for Leadpages and a highly favorable outcome for the sellers.

Leadpages