Case Study: Foxy Bae achieves a successful 8-figure exit with FE International

Foxy Bae sells 8-figure e-commerce business with FE International

The creative director and founder of Foxy Bae sought to successfully exit his 8-figure e-commerce beauty brand. After a previous attempt with another firm failed to find a buyer, he engaged FE International for its M&A advisory services to navigate the complex sales process.

FE International conducted a thorough assessment and forensic audit of Foxy Bae, identifying and rectifying potential financial roadblocks. This allowed them to build a strong investment case and connect the business with a wide array of qualified buyers through their network. FE International successfully facilitated the sale, enabling a 100% successful exit for the founder and a transition to a new owner.

Foxy Bae