FE International
16 Case Studies
A FE International Case Study
The customer, Beambox, was a SaaS business founded by Cal Short that provided a cloud-managed WiFi marketing platform. The challenge was that the founder decided to exit the business but found the process of handling the sale himself to be too much work, as initial attempts through another platform resulted in poorly-resourced buyers who were overly reliant on financing. He reached out to the vendor, FE International, for assistance.
FE International implemented a solution by managing the competitive exit process, pre-vetting potential buyers, and connecting Beambox with its network of trusted acquirers. The result was a highly sought-after sale that culminated in Beambox being acquired for a strong multiple. This successful exit allowed the business to reach its full potential under new ownership.