FDRY
132 Case Studies
A FDRY Case Study
Housing Design Awards, a UK-based organization presenting awards for beautifully designed properties, sought to refresh their website for the 2020 awards. They wanted to modernize their online presence and make their service fully accessible, which included digitalizing the application process and adding e-commerce functionality. They engaged the agency FDRY for this e-commerce web design project.
FDRY implemented a revised user journey and a modernized design that maintained the brand's traditional feel. The solution included a carefully planned color scheme and design elements to keep users engaged across the site. As a result, Housing Design Awards received a fully refreshed user interface and experience designed to encourage more applicants and provide more accessible access to the awards across the UK.