Case Study: Dr. Lamia achieves stronger digital growth and higher revenue with FDRY's ecommerce redesign and multichannel marketing

Dr. Lamia grows email revenue to 40.83% of total brand revenue with FDRY

Dr. Lamia, a luxury skincare brand, needed a website that embodied its unique duality of ancient Egyptian heritage and modern clinical science. The challenge was to create a digital experience that felt both luxurious and authoritative while seamlessly guiding customers to purchase. They partnered with the ecommerce web design and marketing agency FDRY for a comprehensive website redesign and campaign.

FDRY redesigned and rebuilt the website to deliver a premium, intuitive experience and executed a multichannel marketing campaign. The solution included a new scalable site with Egyptian-inspired design and a structured UX, alongside a 17-email lifecycle flow and paid social ads. The results were significant, with email open rates increasing by 23.8% and email accounting for 40.83% of total brand revenue in one month. Paid social ads were also highly effective, driving 42.87% of all sessions. FDRY's work positioned the brand for stronger digital growth and deeper customer trust.

Dr. Lamia