Case Study: Calling achieves a sleek, high-engagement ecommerce site with FDRY

Calling streamlines ecommerce with FDRY for 2-second load times

The beauty brand Calling, which specializes in skincare, engaged the vendor FDRY for a full ecommerce website redesign. Their challenge was to bring their founders' vision to life with a site that better reflected their strong brand aesthetics and was capable of gaining more traffic.

FDRY approached the brief by hosting workshops to understand the brand's mission and values. Their solution was a bespoke site that enhanced user experience with custom content blocks and micro-animations, all while maintaining the Calling brand identity. The result was a sleek, easy-to-manage website that successfully reflected the brand's values and improved user engagement and functionality.

Calling