Case Study: Astound Broadband unifies its website experience and boosts ecommerce with FDGweb

Astound Broadband grows ecommerce sales over 100% with FDGweb

Astound Broadband, formed from the unification of multiple ISP brands including Wave, RCN, and Grande, faced the challenge of bringing these separate entities under a single, cohesive online identity. They engaged vendor FDGweb to lead the development of a new website experience, including its buy-flow, service check, and support sections.

FDGweb implemented a comprehensive WordPress solution featuring custom design, geolocation targeting via the Google Maps API, and integrations with various support systems. The new, optimized site united the brands and delivered location-specific content and offers. As a result, Astound Broadband's ecommerce sales rose over 100% following the implementation of the framework built by FDGweb.

Astound Broadband