FCI CCM
6 Case Studies
Case Study: Aegon Life Insurance Company boosts market share and customer engagement (70%+ open/click increases) with FCI CCM
A FCI CCM Case Study
Aegon Life Insurance Improves Its Market Share By Delivering Enhanced Customer Experience With Fci
Aegon Life Insurance Company, a leading online-focused life insurer in India with operations across 20+ countries and ~440,000 customers, faced siloed legacy systems, limited ability to deliver highly personalized outbound communications, and no effective way to track open and click rates—hindering agility, upsell/cross-sell and claims transparency. Seeking a compliant, interactive communications platform, Aegon engaged FCI CCM.
FCI CCM implemented its customer communication management solution, simplifying Aegon’s legacy environment, creating an agile unified multichannel framework and delivering dynamic, interactive personalized documents with navigable links to the customer portal. After sending 225,792 personalized links, Aegon recorded a ~70% improvement in open rates and ~73% improvement in link click rates, plus real-time feedback, increased digital adoption, fewer output errors and stronger customer engagement.
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