Case Study: AdsWizz achieves clearer brand architecture and a bolder digital audio identity with Fazer Agency

Adswizz clarifies 80% of inventory through its stack with Fazer Agency

Adswizz, a digital audio advertising technology company and part of SiriusXM, engaged Fazer Agency for a comprehensive brand transformation. Their challenge was to develop a brand that reflected their market dominance and innovation legacy while solidifying their place within the larger SiriusXM audio family.

Fazer Agency implemented a top-to-bottom solution involving new brand and product architecture, positioning, and a bold visual identity. This included reorganizing their tech stack into three clear products and developing a new narrative. The result was a refined, clear, and concise brand architecture and a refreshed visual identity that Adswizz's leadership described as "badass." Fazer Agency helped Adswizz amplify its position as a defining force for the future of sound.

Adswizz