Case Study: We Tree Kings boosts conversion rates with Favoured

We Tree Kings boosts conversion from 0.54% to 2.67% with Favoured

An online Christmas tree retailer, We Tree Kings, partnered with the e-commerce CRO agency Favoured to address a clunky checkout process. Their challenges included a low conversion rate and a high Google cost per order, stemming from limited payment options and poor visibility for upsell items like tree stands.

Favoured redesigned the checkout flow to integrate tree and stand selection, added multiple payment methods, and streamlined delivery preferences. This solution dramatically increased the conversion rate from 0.54% to 2.67% and slashed the Google cost per order from £68.76 to £14.05, leading to a significant budget increase for future campaigns.

We Tree Kings