Case Study: WAC achieves 50% app store click-to-install rates and 80% registrations with Favoured

WAC boosts app store clicks to 50% with Favoured

WAC, a transformative super-app for managing work, life, and money, faced challenges in optimizing its app install processes. Their goals were to lower the cost per install, increase the click-to-install rate on the app store, and improve the install-to-registration rate. To address this, they partnered with the vendor Favoured.

Favoured implemented a comprehensive strategy involving cost-effective, targeted ad campaigns and app store optimization (ASO) to boost the click-to-install rate. They also streamlined the registration process to enhance the user onboarding experience. This approach delivered exceptional results for WAC, including a cost per install as low as £0.50, a click-to-install rate of over 50%, and an install-to-registration rate that increased from 60% to over 80%. Favoured's work significantly boosted user engagement and paved the way for the app's continued growth.

WAC