Case Study: UMMA achieves 77K views and 6K likes with Favoured's influencer marketing

UMMA drives 77,000 views with Favoured

UMMA, a leading K-beauty wholesaler, sought to enhance its brand visibility and engagement among K-beauty enthusiasts on social media while managing costs. To address this challenge, they partnered with vendor Favoured to leverage a gifted PR box campaign using influencer marketing.

Favoured executed the campaign by sending free products to influencers in exchange for honest reviews and social media posts. This solution generated remarkable results for UMMA, including approximately 77,000 total views, over 6,000 likes, and around 700 comments. The campaign successfully amplified brand visibility and drove meaningful audience interaction in a cost-effective manner for the customer.

UMMA