Case Study: The Fat Crab achieves stronger engagement and ad performance with Favoured

The Fat Crab boosts social reach by 104.9% with Favoured

The Fat Crab, a seafood restaurant, wanted to boost its organic social engagement and increase landing page views while maintaining a cost-effective approach. It also sought to create ad campaigns that would effectively engage its target audience. The restaurant partnered with digital marketing vendor Favoured to achieve these goals.

Favoured implemented a comprehensive strategy to enhance The Fat Crab's social media presence, drive traffic to its landing pages, and create engaging ad campaigns. The results were significant, including a 104.9% increase in social reach and 58,800 landing page views at a cost per acquisition of £0.09. Favoured's campaigns also generated 78,490 link clicks with a 4.94% click-through rate and a cost per click of just £0.07.

The Fat Crab