Favoured
51 Case Studies
A Favoured Case Study
Snag Tights, an innovative hosiery brand, faced challenges in user acquisition and brand visibility within a competitive market. They partnered with Favoured to boost online sales on TikTok, with a specific goal to lower their cost per acquisition below a £20 benchmark while scaling their global reach.
Favoured implemented a data-driven TikTok strategy focused on testing and optimizing user-generated content creatives to prevent ad fatigue. This approach allowed them to refine audience targeting and bidding strategies. The results were exceptional, achieving a cost per acquisition of £12 and a return on ad spend over 4. Favoured successfully scaled Snag Tights' monthly TikTok spend to over £250,000, driving 22,000 unit sales per month on the platform.