Case Study: SMASH Food achieves over 50,000 app installs with Favoured's targeted marketing campaign

SMASH Food achieves over 50,000 app installs with Favoured

The customer, Smash Food, faced the challenge of effectively reaching and engaging its target demographic of teens and young adults to promote its healthier dining app. The vendor, Favoured, was tasked with driving both app installs and user retention through a precise marketing approach.

Favoured implemented a targeted marketing campaign with creative messaging for the younger audience, followed by personalized mid-funnel communications to drive retention. This solution achieved over 50,000 app installs and increased conversion rates by 84%, leading to a successful acquisition of the customer by a healthcare company.

Smash Food