Case Study: ProofVision achieves lower lead costs and higher ROAS with Favoured

ProofVision generates 13,500 leads at £1.34 each with Favoured

ProofVision, a company renowned for its innovative convenience products like in-wall toothbrush chargers and bathroom TVs, faced challenges in generating qualified leads cost-effectively and improving key metrics like click-through rate and return on ad spend. They partnered with the vendor Favoured to optimize their digital lead generation campaigns.

Favoured implemented a comprehensive and targeted strategy for each product, focusing on increasing leads while reducing costs and improving engagement. The results were highly successful: Favoured generated 13,500 leads for toothbrush chargers at a reduced cost of £1.34 per lead, 500 leads for outdoor TVs, and drove 250 purchases for bathroom TVs while improving ROAS to 10.34. This approach significantly boosted ProofVision's digital impact and efficiency.

ProofVision