Case Study: On Air Events achieves 88% user growth with Favoured

On Air Events boosts users 88% and conversions 30% with Favoured

On Air Events, a platform for virtual and hybrid events, faced challenges in growing its user base and improving conversion rates within a competitive market. To achieve sustainable growth, the company partnered with vendor Favoured to enhance user acquisition and increase repeat purchases.

Favoured implemented a full-funnel strategy for On Air Events that combined targeted advertising, influencer partnerships, and direct engagement tactics. This approach, supported by engaging content creation, resulted in an 88% growth in user base, a 30% increase in conversion rates, and an over 11% increase in the rate of repeat purchases.

On Air Events